Virgin Media customers who subscribe to Sky Entertainment channels are in for a treat starting next month. Sky Atlantic will be added to their lineup at no extra cost, allowing viewers to enjoy popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus without any increase in their bills. This update will be available to Virgin TV 360 and Stream box users from April 1.
To access Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be accessible on-demand and through the Virgin TV Go service.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing great value entertainment to customers. He stated that Sky Atlantic offers compelling drama and captivating stories from both the UK and US, creating memorable viewing experiences. With this addition, over a million Virgin TV subscribers can now enjoy Sky Atlantic at no extra cost.
Meanwhile, Sky has unveiled its Ultimate TV plan, which includes a range of premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, the plan will be compatible with Sky Glass, Sky Stream, and Sky Q platforms.
Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a “new era” for Sky and NOW, bringing together Sky, Netflix, Disney+, HBO Max, and Hayu under a single subscription.
This latest enhancement in Virgin Media’s offerings coincides with Sky’s announcement of a major new package, providing viewers with a comprehensive selection of premium channels and streaming services.