UK smartphone users are being cautioned to remain alert for a concerning new text message circulating on devices. These recent fraudulent messages are a resurgence of the infamous “Hi Mum” scam, which has already resulted in considerable financial losses for victims.
The scheme kicks off with a seemingly innocent text supposedly from a child using a new phone number, leveraging the current summer season to give it a timely feel. The messages typically convey a sense of urgency, with lines like: “Hi Mum, I’m so hot and stressed. Please text me on my new number – it’s urgent.”
Upon receiving a reply, the scammer masquerades as a distressed family member and eventually requests money transfer, often under the guise of an emergency. Report Fraud highlights the effectiveness of these scams in exploiting parents’ innate desire to aid their children, inducing panic and prompting quick actions without much scrutiny.
If you encounter such a message, refrain from responding. Instead, reach out to your family member through their established phone number to verify their safety. In case of suspected fraud, promptly report the text to prevent others from falling victim.
In the event of receiving a suspicious message:
– Do not engage.
– Contact your loved one using their usual contact details.
– Forward the dubious text to 7726, the UK’s spam reporting service.
While the scam may appear obvious in hindsight, its emotional manipulation has ensnared numerous victims, especially those less versed in technology. These messages craft compelling narratives that coerce individuals into sending money without proper validation, resulting in significant financial losses. Action Fraud reports that over £220,000 was lost to “Hi Mum” scams in the UK from 2023 to 2025.
It is advisable to approach any unexpected message purporting to be from a family member with caution. Always verify their identity through a trusted communication channel before responding or making any financial transactions.