Montreal is experiencing a surge in tourism this summer, driven by a variety of business events, sports competitions, and festivals. Tourisme Montréal reports that the city is set to achieve a record-breaking season based on data collected from May to July. Yves Lalumière, the organization’s CEO, attributes the influx of visitors to the diverse range of activities and events available in Montreal during the summer months, including music festivals, sports competitions, and cultural experiences.
Notable successes this season include the city’s international jazz festival and the Osheaga music festival, both attracting record attendance. Additionally, conferences have seen a significant increase in attendance, with over 50,000 participants in June and July alone. Tourists have been flocking to Montreal’s Old Town, with many taking photos and purchasing souvenirs amidst the historic charm of the area.
Travel statistics show a seven percent increase in visitors from the United States and a five percent increase from within Canada compared to the same period last year. International arrivals have also risen by nearly five percent. Hotel occupancy rates have reached 82 percent, marking a seven percent rise from 2025.
Despite global crises, Montreal’s tourism industry remains resilient, with Lalumière expressing satisfaction with the current numbers. Local businesses, such as souvenir shops in Old Montreal, have noted a busy season, with a particular interest from visitors wanting to explore Canada this summer. Sporting events, including the World Cup, have attracted tourists to the city, with Montreal serving as a hub for fans supporting their teams.
Looking ahead, Lalumière anticipates continued momentum in August and September, driven by upcoming events such as the National Bank Open tennis tournament and the Lasso country music festival. Overall, the decision not to host the World Cup is seen as beneficial for Montreal, as it allows other events to flourish without overshadowing them.