Apple’s diverse range of services, beyond its well-known hardware products, is gaining significant traction among users. The tech giant has reported a successful year with a surge in popularity for its audio, TV streaming, and news platforms.
Apple Music witnessed its most successful year in 2025, attracting record numbers of listeners and new subscribers. The platform saw enhancements such as Lyrics Translation and AutoMix, enhancing the user experience.
Apple TV’s engagement levels soared, with users spending 36% more time on the platform in December compared to the previous year. The addition of new shows and movies, like the F1 film featuring Brad Pitt and the drama Pluribus, contributed to this growth.
The App Store experienced a robust year, with over 850 million average weekly users globally. The platform saw a peak in visitors between Christmas Eve and New Year’s Day, resulting in record customer spending on digital goods and services.
Apple Podcasts also had a successful year, attracting record listeners, plays, and subscribers. Apple’s services further expanded with the introduction of new features such as Apple Fitness+ in more regions and the addition of over 50 games to Apple Arcade.
Additionally, Apple extended its Share Item Location feature in Find My to 27 more airlines, improving luggage tracking. Apple Maps expanded its Detailed City Experience to new locations like New Orleans, Singapore, and Monaco.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a groundbreaking year for Apple services, marked by growth, global reach, and innovation. Cue emphasized the commitment to enhancing user experiences across various services, reflecting the enthusiasm shown by customers throughout the year.