Freely, a recent player in the UK streaming market, is making waves with over one million weekly users since its launch in 2024. This milestone achieved during the Christmas season signifies significant growth, doubling the number of users compared to last September. This achievement positions Freely as the fastest-growing TV platform in the UK in 2025.
Jonathan Thompson, CEO of Everyone TV, expressed enthusiasm over exceeding the one million weekly users mark, highlighting the demand for a user-friendly platform for streaming live British TV and on-demand content. He emphasized the collaborative efforts of UK public service broadcasters in making quality British TV easily accessible through Freely.
Although Freely still trails behind industry giants like Sky and Freeview, the increasing shift towards streaming and cost-effective alternatives may expedite its growth. Unlike traditional platforms, Freely operates solely through broadband, simplifying setup procedures for users.
Offering unique features such as live TV pausing, personalized recommendations, and a comprehensive TV guide, Freely caters to a diverse audience. Initially accessible on select TV models, Freely has expanded to include popular brands like Hisense, Panasonic, Bush, and Sharp.
The introduction of Pleio, a streaming puck enabling Freely access on various TVs, signifies further expansion possibilities. The launch of additional set-top devices in the upcoming months could enhance Freely’s market presence and appeal to a wider audience.