Australian beef is now available in Canadian supermarkets at lower prices compared to Canadian beef, sparking concerns among some producers while providing an affordable option for consumers.
Tyler Fulton, the president of the Canadian Cattle Association, noted that Australian beef has been a choice for consumers for years, especially for steak-type cuts. The pricing gap between Australian and Canadian beef is influenced by various factors, including the grass-based production model in Australia that results in leaner beef with less marbling, making it less preferred in Canada.
Since the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) took effect in 2018, Australia has gained more access to the Canadian beef market. This agreement also benefits Canada by providing preferred access to markets in countries like Japan and Vietnam.
Shoppers at Loblaws-owned supermarkets in Regina shared their perspectives on the availability of Australian beef. Some consumers mentioned adjusting their diets due to the high prices of Canadian beef, with one individual recalling not having tasted beef other than ground beef for years.
While some consumers opt for local producers or alternative protein sources due to pricing concerns, others are open to trying Australian beef if Canadian beef prices continue to rise. Loblaws emphasized its commitment to supporting Canadian beef producers while offering customers a variety of choices.
According to Fulton, Canadian beef producers are well-positioned for growth domestically, with an optimistic outlook on opportunities in the international market while recognizing the importance of catering to the domestic consumer base.