Burger King, a leading fast-food chain, has unveiled its strategy to expand rapidly in the UK by opening 30 new locations annually. Currently operating 574 restaurants in the UK, Burger King aims to kick off this expansion initiative starting next year, focusing on managing the new sites rather than relying on franchisees.
Despite facing what it described as a challenging economic environment, the company reported strong sales performance. The latest financial results from Burger King indicated ongoing improvements in its business operations, citing a decrease in inflation. However, the company acknowledged pressures on consumer spending and increased operating costs due to economic factors like the previous year’s Budget measures.
Alasdair Murdoch, the CEO of Burger King UK, highlighted the impact of food and utility price inflation, along with rising labor expenses resulting from minimum wage hikes. In a notable collaboration, Burger King joined forces with renowned chef Gordon Ramsay in September to introduce an £11 wagyu burger to its menu offerings.
The company boasted a robust trading year in 2025, surpassing $1 billion in system-wide sales in the UK. Noteworthy achievements included expanding Burger King’s franchise rights to the Republic of Ireland for the first time, creating new avenues for growth.
In terms of financial performance, Burger King’s revenues grew by 7% to £408.3 million in 2024, while underlying profits surged by 12% to £26 million due to diligent cost management practices. Mr. Murdoch expressed satisfaction with the company’s solid results and strategic advancements in 2024, emphasizing revenue growth, positive like-for-like sales, and enhanced EBITDA through effective cost control and operational efficiency.