Since the initiation of tariffs on Canadian goods by the U.S. in early 2025, Francine Piché has been adamant about avoiding American products. The Burlington, Ont., resident stated that in her household, the priority is Canadian products, followed by non-U.S. alternatives, and a strict avoidance of American goods whenever possible.
Piché has actively changed her personal care product brands, terminated her Amazon membership, and scrapped plans for a trip to New York to prevent contributing her dollars to the U.S., except when no other options are available. However, following the recent implementation of new 50 percent U.S. tariffs after trade talks collapsed, Piché has decided to no longer make any exceptions.
The family intends to cancel their remaining American streaming service subscriptions upon renewal, and Piché is prepared to part ways with some of her favorite gluten-free foods from the U.S., even in the absence of alternatives. “My determination has only grown stronger,” Piché affirmed. “That’s my way of pushing back.”
With consumers distancing themselves from American products over a year ago, the renewed trade tensions have reignited the Buy Canadian movement, prompting some consumers to shift even more towards Canadian goods.
The Made in Canada Facebook group has witnessed a surge in new members, with over 1.4 million individuals sharing information on Canadian-made products and alternatives to American ones. Administrator Jayne Little noted a 300 percent increase in page views in August compared to June 2026, with over 1,000 pending member requests, an unusually high number.
Little observed that current discussions within the group are more nuanced and thoughtful compared to 2025, focusing on finding Canadian sources for fall shopping and reevaluating subscriptions and social media platform usage.
Additionally, platforms and apps providing information on Canadian products have experienced a spike in traffic. Ryan Checora, a web developer, reported over 4,000 downloads of his barcode scanning app, O SCANada, over the weekend, indicating a resurgence in interest.
Despite the growing support for Canadian products amidst trade tensions with the U.S., some consumers, like Lauren Hung in Vancouver, prioritize price over the origin of products when shopping. Associate Professor David Hardisty noted that discretionary items may see stronger aversion to American products, while staple goods could pose challenges for those on tight budgets.
While some Canadians prioritize Canadian brands, businesses like Peace by Chocolate in Antigonish, N.S., have seen increased support. Founder Tareq Hadhad highlighted a significant rise in web traffic and emphasized the importance of backing local businesses during the uncertain trade climate.
The Buy Canadian movement, which has seen a rise in consumer consciousness regarding spending habits, continues to gain momentum. Hadhad expressed confidence in the ongoing support for Canadian brands and emphasized the resilience of Canadian identity against external pressures.
Overall, the movement underscores the significance of consumer choices in supporting local businesses and fostering national pride amid evolving trade dynamics.