EE has unveiled an enhanced version of its Scam Guard service to combat the surge in scams targeting individuals in the UK. Cybercriminals are employing sophisticated methods to deceive people and acquire sensitive information, resulting in substantial financial losses daily. The upgraded Scam Guard aims to provide increased protection by blocking a higher number of fraudulent attempts directed at mobile phones.
Available to all EE pay-monthly mobile customers for a monthly fee of £2, this update offers advanced security measures. Despite the additional cost, EE assures subscribers that the enhanced service delivers significantly improved safeguards.
Since its initial launch in 2024, Scam Guard has successfully thwarted 169 million scam and spam incidents. With the latest iteration, EE anticipates doubling this figure over the next year.
Central to the new Scam Guard is AI Triple-Lock Protection, a set of digital security features powered by Norton’s Genie AI engine. The service includes Safe Email for continuous proactive scam monitoring, Safe SMS for real-time scam detection in text messages, and Safe Web for safeguarding against online scams while shopping or browsing.
Furthermore, the upgraded Scam Guard introduces Scam Assistant, enabling customers to submit screenshots of suspicious communications for instant evaluation. Additionally, Social Media Monitoring and Dark Web Monitoring are included to track potentially harmful online activities and provide timely alerts for necessary action.
Malcolm Cubitt, EE’s Director of Product for Mobile, emphasized the evolving threat landscape, stating that fraud in the UK is escalating with AI-driven scams becoming more convincing and challenging to identify. EE remains committed to enhancing customer protection and support by investing in innovative security solutions, industry partnerships, network controls, and a dedicated team of security professionals. The enhanced Scam Guard service reflects EE’s dedication to delivering top-tier cybersecurity measures to its clientele.