Bargain hunters gearing up for this week’s Prime Day sales should be cautious, as cybercriminals are always on the lookout for opportunities to exploit major shopping events. They use tactics like fake offers, phishing emails, and fake websites to deceive individuals into sharing personal information or payment details. Security experts emphasize that Prime Day creates a high-pressure shopping environment that scammers take advantage of.
Check Point’s security team reported a significant increase in the registration of new Amazon-related web domains globally. Between December 2025 and last month, a total of 6,843 new domains were registered, with April recording the highest surge of 1,446 new domains in a single month. This timing in April is alarming because attackers can use this period to make malicious domains appear more legitimate, making it harder to detect them before Prime Day.
While most domains are safe, Check Point discovered that approximately one in every 11 newly created Amazon-themed domains was either malicious or suspicious. These Prime Day scams are successful because they closely mimic regular shopping behavior with familiar branding, convincing checkout pages, delivery alerts, and a sense of urgency.
To avoid falling victim to scams during Prime Day, shoppers should take specific precautions. First, carefully inspect website addresses before entering any personal information, as scammers often create fake pages that closely resemble Amazon’s real site. Look out for extra characters, hyphenated brand names, or unusual domain endings like .top or .online.
It’s also recommended to avoid clicking on links from emails, text messages, or social media posts and instead visit Amazon’s website directly by typing the address yourself. Beware of deals that seem too good to be true, messages claiming refunds, or urgent expiration alerts, as these are common tactics used to create urgency and pressure shoppers into hasty decisions.
Another red flag is receiving fake warnings about account suspensions. If you receive a message stating your Prime account will be closed unless immediate action is taken, verify the information through Amazon’s official website. By following these steps, shoppers can safely enjoy Prime Day without falling prey to scammers.
Prime Day is scheduled to run from June 23 to June 26, offering various deals and discounts, and Express.co.uk will provide coverage of the biggest offers throughout the event.