In 2025, a budget-friendly smartwatch and a supermarket ketchup have been recognized as top products by consumer group Which? after testing over 2,000 items. The Amazfit Bip 6 smartwatch, priced at under £63, was praised for its quality comparable to Apple’s best-selling model but at a fraction of the cost. Which? rated it highly for its exercise-tracking features and GPS capabilities, describing it as a remarkable product that offers premium quality at an affordable price.
Also making the list is Asda’s Classic Tomato Ketchup, noted for its rich and balanced flavor profile that rivals top brands like Heinz but at a significantly lower price. Skoda’s Elroq electric car secured the second spot, standing out for its cost-effectiveness and impressive performance despite its high price tag.
Aldi’s Magnum Premium Washing Up Liquid earned a spot in the top 10 for outperforming pricier competitors, demonstrating value and quality in an affordable package. The top 50 list includes a diverse range of products from electronics to household items, showcasing a variety of top-performing goods.
Which? Magazine’s editor, Harry Rose, emphasized the focus on products that enhance home life, encompassing items that offer quality, convenience, and enjoyment. The selection process for the standout products of the year involves rigorous testing on various criteria to ensure the best items are recognized for their real-world performance and value.
The top 10 products featured in Which?’s list range from the Amazfit Bip 6 smartwatch and Skoda Elroq car to household essentials like Asda Classic Tomato Ketchup and Aldi Magnum Premium Washing Up Liquid. These products symbolize a growing demand for quality and innovative items that enhance everyday living experiences.