Manitoba’s leader expressed a cautious willingness to consider reintroducing American spirits as part of a prospective trade agreement, with a subtle recommendation: “Opt against purchasing it.” Negotiators from Canada and the U.S. are in discussions to finalize a deal that would prevent new U.S. tariffs on approximately $30 billion worth of Canadian products. During a meeting with his cabinet and other provincial leaders, Prime Minister Mark Carney urged the provinces to reintroduce American alcoholic beverages to store shelves, although Manitoba has not yet consented to this request.
If American products are reintroduced at Liquor Marts as part of the trade agreement, Manitoba Premier Kinew suggested that Canadians retain the ability to “leave it there” and opt for Canadian alternatives instead. He emphasized, “Don’t buy it. Let it remain on the shelf … and choose Canadian products instead,” conveying a message of disapproval towards President Donald Trump’s trade policies.
In response to Trump’s decision to impose tariffs on Canadian goods not compliant with the Canada-U.S.-Mexico trade agreement, Manitoba previously removed millions of dollars worth of U.S.-made alcohol in 2025. Despite this, Manitobans showed a strong preference for local options, leading to a significant year-over-year sales growth of nearly $21 million at the province’s Liquor Marts.
While Manitoba has not yet agreed to reintroduce American alcohol, other Prairie provinces have already done so. Alberta removed U.S. alcohol from shelves in March 2025 but lifted the ban three months later to demonstrate a renewed commitment to fair trade. Saskatchewan also briefly implemented a ban in March 2025 but later reversed it.
Carney also urged the premiers not to exclude the U.S. from their procurement policies, leading Manitoba to favor Canadian or non-American sources in its procurement practices. This decision resulted in an 82% decrease in the province’s spending on American companies. Kinew emphasized the importance of supporting local workers and expressed skepticism about the longevity of any potential deal with the Trump administration.
Kinew criticized Trump’s trade policies, describing him as erratic and irresponsible, and expressed doubts about the durability of any agreement reached. He reiterated the need to prioritize Canadian interests and stand firm in negotiations with the U.S.
In response to Kinew’s statements, a California winemaker highlighted the impact of the trade war on businesses like his own, emphasizing the challenges faced due to restrictions on exports to Canada. The winemaker expressed frustration over the difficulties in planning and the negative effects on his business due to trade uncertainties.
Public reactions to the possibility of American alcohol returning to Liquor Marts in Manitoba were varied, with some expressing support for buying local products and skepticism towards American goods. Overall, there is a mixed sentiment regarding the potential reintroduction of American alcohol in the province.